Cross-media Campaign
Virginia Cardiovascular Associates Winter 2011
"We're Virginia Cardiovascular Associates. And, for as many reasons as there are heartbeats, we love what we do."
Highly specialized and the height of high technology, the practice of cardiovascular healthcare is serious medicine. On the other hand, for the patient, it's intensely personal and often times, prettty darn scary.
The doctors at VCVA approached CMG to develop a branding campaign that would convey their expertise and experience, but also their focus and pride in a practice that is recognized for its technolgy and expertise, and for being some of the nicest, most compassionate people you'll ever meet. (They truly are!)
This is one of a series of CMG-developed print ads, direct mail pieces and online ads appearing in the Washington area.
Virginia Cardiovascular Associates Winter 2011Virginia Cardiovascular Associates Winter 2011
