Outsourced CMO Services
C-level Expertise without the Executive-level Expense
Market research, branding, traditional and social media ... the options, strategies and tools available to today’s B2B marketer present unprecedented opportunities, challenges and decisions to be made. Small to mid-size companies often don’t have the in-house expertise to make all these decisions and can often times not afford the luxury of hiring a qualified full-time employee with the experience to help.
Forest AND Trees
Typically the organization either “goes without” or hires junior-level assistance for the CEO. The challenge here is that the CEO often feels the “marketing person” will take care of things, when the marketing person requires strategic direction and guidance from the CEO. This is where the Outsourced CMO model works perfectly. Our outsourced CMO’s expertly analyze, arrange and orchestrate the ideal mix of tactics, tools and talent for your company’s unique position, potential and vision.
The Art & Science of Business Marketing Success
Marketing is equal measures art and science. Success is found in the application of the right tactics, at the right time, in a composition that is uniquely yours. Based on their in-depth experience, our Outsourced CMO’s understand each marketing function, its capabilities and limitations. We value research and hard work. We deliver the insight to deploy marketing assets to maximum effectiveness. We measure the empirical, recognize the powerful intangibles of creativity, and strive to produce business-driven marketing that helps you Achieve More™.
A typical CMO engagement is handled on a retainer basis, with the client “buying” as much or as a little time as they need. On an annual basis, the investment of a retainer-based Outsourced CMO is typically less than 1/3 the compensation package of a marketing executive of the same caliber.
A CMO engagement begins with a thorough Discovery & Assessment Phase in which our CMO can help assess what level of support you need on an ongoing basis. We then orchestrate the appropriate blend of services to meet your goals, integrating the full spectrum of marketing disciplines into a single, unified resource.
For more information on CMG's CMO services, send us an email or call 703-591-0100.
