Just Duet!
American Express Cheques for Two Launch
Creative Strategy
When American Express needed a specialty promotion campaign to launch its traveler's cheque with dual signature privilege, the firm turned to Capitol Marketing Group.
Targeting travel agents, CMG developed a series of 8 portable exhibits, including all imagery and copy. In addition, CMG developed a "Famous Duets" concentration game for the booth. Participants matched famous movie pairings (think Bogey and Bacall). The prize: An American Express Traveler's Cheque.
The campaign also included pre-show promotion matching halves of a Traveler's Cheque.
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