Branding Strategy

The brand. It's an identity uniquely yours. It can become your most valuable asset. Your brand is the intangible sum of your organization's attributes, from name, logo and colors to history, values and vision. Brand is the organization's persona, identity and reputation. It is who you are and what your customers buy.

The Art of Building a Brand
Through the research and investigation process, compelling differentiators quickly come to light. Our objective is to develop a market-driven set of key messages. This message set becomes the guiding language upon which all marketing communications are based. It also forms a common language that provides consistency in the way you communicate about your organization. If needed, new visual elements are also created.

Often times, organizations have difficulty identifying their brand and even more difficulty bringing that brand to life and maintaining it. By serving as your objective, unbiased advisor and utilizing our proven Achieve More™ Methodology, Capitol Marketing Group creates strong brands by developing:

  • Core Messaging
  • Brand Platforms: Positioning Statements, Elevator Pitches, Tag Lines
  • Corporate & Product Identity Packages
  • Corporate Identity Manuals & Style Guides
  • Naming Services for Companies, Products, Services and Solutions, including assistance with Trademark Searches and Registration Process
  • Ongoing Sustainable Marketing Programs to increase Brand Awareness
  • CMO Venn Diagram

    Check out our portfolio for more Branding by CMG!

    For more information on CMG's Branding services, send us an email or call 703-591-0100.