Lee Technologies

Outsourced CMO Services, Branding, Integrated Marketing

Lee Tech samples

The CMO Solution

Rosemary Blum, left CMG to serve as Vice President of Marketing for Lee Technologies in 2003. Ms. Blum began a rebranding process and marketing outreach program that included the development of all new marketing materials for the organization. Working with the CMG team, Rosemary drove the redesign of Lee Technologies' logo, establishment of a tag line and an award-winning corporate collateral package used to reposition the company from a commodity-based product firm to a full-service solutions provider. Rosemary also instituted a print advertising campaign that drove traffic to the company's Web site, and a tradeshow program specifically focused on Lee Technologies' target audience. Ms. Blum also developed and implemented numerous methods for tracking, distribution and metrics to measure the results of Lee Technologies' marketing investment.

In 2004, Ms. Blum drove a concerted effort to develop Lee Technologies' 2005-2010 strategic business plan. She was subsequently promoted to the executive team where she worked with her colleagues to finalize this plan and align the company's marketing and advertising strategies to support its overall business goals and objectives.

It was this process that led Rosemary to begin formulating the vision of CMG's outsourced CMO services. This experience, combined with her previous ad agency ownership, completed the picture.