CICAT Networks

Outsourced CMO Services, Branding, Ingtegrated Marketing

CICAT samples

The CMO Solution

CMG initiated its Achieve More™ System with CICAT. The system begins with a thorough Discovery Phase including a Discovery Assessment and SWOT analysis. This process also identified CICAT's goals, objectives, differentiators, target markets and value proposition. Through this process it became clear that CICAT offers several significant advantages over carriers, integrators and managed service providers who claim to offer the same levels of coverage and efficiency. The company's vendor–agnostic approach, rather than operating as a reseller, positions the company as a true "customer advocate"—delivering the best solution regardless of carrier. In addition, CICAT's proprietary online portal, which facilitates the provisioning process, ensures seamless, cost-effective deployment and unparalleled levels of coverage. In short, CICAT delivers "Broadband to more places, faster." Following the Discovery Phase, CMO developed a Brand Platform for CICAT Networks, including a Positioning Statement and new Tag Line. In addition, the company logo was evaluated to ensure it was in keeping with the company's new positioning and tag line and the logo was updated accordingly. The Brand Platform also facilitated the development of marketing materials for the company, as well as pre-show direct mail. To assist CICAT in further penetrating core markets, as well as break into new territories, CMO also conducted list research and procured calling lists for CICAT's new salesperson to initiate calls. The new branding platform and marketing materials were also supplied to the new salesperson as training materials.